Be relevant. At the right time. Every time.
Real-time, AI-driven customer value management for telecom operators and financial institutions. Sub-second decisions, from the moment something happens to the moment a customer hears from you.
A global custom-solutions provider
Purple Grapes is a subsidiary of Purple Grape Inc, delivering custom-built systems to operators and financial institutions. We have 90+ systems built, 30+ customers, and 8 product lines, and we've partnered with companies generating an estimated $21 million a year.
Americas
6 US states, 6.8Mn subscribers
EMEA
6 countries, 32Mn subscribers
APAC
9 countries, 72Mn subscribers
- 2016 Company founded as Purple Grapes Inc.
- 2017 Controlling stake in Purple Grape Marketing (online digital marketing).
- 2018 Funding from Lulalend.
- 2019 Partnership with Bernika Health, a pharmaceutical software provider.
- 2020 Controlling stake in data science firm Prophet Technologies.
- 2021 In-house developer for Affinity Group, opening international markets.
- 2022 Cyber security partnership with Bowline and CSP.
Eight product lines
Proven, customised solutions across the start-up and corporate ecosystem.
Customer Value Management
10+ deployments in 3+ countries.
- Consumer, Retail and Mobile Money CVM
- Unified Digital Experience Platform
Messaging & Chatbots
35+ deployments, 3Bn+ messages a year.
- Enterprise and A2P messaging
- Messaging hub and firewall
Mobile Financial Solutions
3+ deployments empowering 1Bn+ people.
- Pay+, PerMoney
- Digital banking experience platform
Digital Lifestyle
15+ deployments globally.
- Digital content and SDP
- Caller Ring Back Tone
Business Process
80Mn+ subscribers across 8+ deployments.
- OSS / BSS suite
- Centralised subscription manager
Mobile Apps
100Mn+ hits a day in a single deployment.
- Infinity Data Monetization
Managed Services
20+ servers and networks in about 5 countries.
- Managed cloud and customer experience
- Automated intelligent testing
Converged Mobile
10Mn+ activations.
- Online charging system
- Equipment identity register
One platform, three decisions in under a second
Our CVM platform ingests streaming network data, combines it with machine learning scores and customer history, then decides:
Is this event relevant?
Real-time triggers filter the noise.
What's the best offer now?
Behavioural DNA and AI models pick the next best offer.
Which channel and workflow?
SMS, USSD, app, email or call centre, then automatic fulfilment.
Behavioural DNA
Personalisation built on thousands of behaviour identifiers per customer.
AI Workbench
Build, train, validate and deploy models on large-scale data, with pre-built models ready from day one. Powered by Number Theory.
Cloud or on-premise
Scales up and down, with open APIs and InfoSec compliance.
Results from live deployments
AfricaTel conversion
ML-driven bundle offers, 500k presentations a day, 99.5%+ within a 2-second SLA.
European MVNO
Incremental revenue, 82% churn prediction accuracy, 250+ simultaneous campaigns across six countries.
DigiApp cart conversions
Real-time offers with a 440ms journey time.
Australian CSP upsell
Growth in upsell recharges, with a 30% net purchase gain.
African operator VAS
Gross sales gain from retailer-led offer recommendations.
African loyalty club
Points accumulated by 1Mn+ enrolled customers, via app and USSD.
"Purple Grapes custom solution has been a key pillar in the significant increase in conversion rate to our product offers."Sashin Kandhai, Chief Information Officer, Kolleno Ltd
Data & AI Services
We design, build, and operate the data infrastructure that enterprise AI runs on.
Cloud & Data Platform Engineering
Warehouses, lakehouses, ETL/ELT, and migration.
Machine Learning & Predictive Modeling
Propensity, forecasting, LLM integration, and MLOps.
Managed AI Operations
24/7 monitoring, model governance, and incident response under SLA.
Analytics & Decision Intelligence
Semantic layers, self-serve BI, and executive reporting.
Domain depth in customer lifecycle and retention use cases across telco, retail, and CPG.
Solutions
Ready-to-apply answers to well-defined problems in specific industries. Where our services are ongoing engagements, a solution targets one pain point and delivers a clear outcome.
Turn Insurance Data Into Intelligence and Cost-Effective Decisions
Deploy AI agents to transform unstructured premium collections data, claims data, reports, and documents into actionable insights that prevent churn and claims leakage, grow customer lifetime value, and eliminate costly manual data and document processing.
Talk to us about insuranceReliable AI for Healthcare's Most Critical Decisions
Use AI agents to help medical professionals reach more accurate diagnoses, with real-world AI applications, machine learning, and predictive analytics that handle structured and unstructured EHR data and clinical notes.
Talk to us about healthcareDeep Dive Into Financial Data to Unearth Customer Behaviour
AI-powered, personalised banking and customer experience design: personalised banking systems, virtual advisors, churn models, loan default prediction models, and next-generation customer experiences.
Talk to us about bankingDeep Learning and Machine Learning to Optimise Mineral Processing Plants
Discover complex relationships between process parameters, equipment and device sensors, and plant metrics from historical data, generating prescriptive, immediately actionable remedies.
Talk to us about miningReliable AI for the Decisions Your Business Runs On
Sense-check automated decisions and future-proof your business. Enterprises trust Purple Grapes to build, deploy, and operate AI systems that perform in production.
Talk to us about enterpriseDigital Transformation for Government
Scale performance through digital transformation, with computer vision and Agentic GenAI programmes across all the Departments to mine population intelligence, optimise community services, and create a single view of a citizen.
Talk to us about public sectorLet's talk
Tell us about your customers and the moments that matter. We'll reply with where real-time decisioning could help.